Archive | October 2015

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Disruptive Technology

A disruptive technology is a form of technology that significantly changes the performance of the product or service given a certain price (Anderson & Tushman, 1990; Christensen, 1997). Attributable to its superior functional performance, as opposed to cost, a disruptive technology is considered more appealing than existing products (Abernathy & Utterback, 1988). A commercializing young […]